While it’s hard to say how many people do self-massage, many athletes swear by it, and a growing range of products and how-to videos is available in stores and online. A foam roller, which costs about $25, is just one of a family of products, manufactured or improvised, that can relieve tight muscles.
“In the late ’90s, you could only find foam rollers through physical therapy catalogs,” said Keats Snideman, a massage therapist and conditioning coach in Tempe, Ariz., who produced a DVD about self-massage. “Now you can buy them anywhere, and exercises with them are all over YouTube.”
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